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Better communication
about medication
Expectation Gaps?
about medication
Better communication
can nurture
and increased
pluckiness
greater trust
more empowerment
healthier outcomes
The Plucky Patient
is here to support
pharma
and life science companies
healthcare providers
and advocates
patients,
consumers, and caregivers
thru
–educational content that explores medication marketing and access from all three perspectives
–resources that promote informed and comfortable conversations about prescribed medications
–knowledgeable, evidence-based consulting services for pharma and healthcare organizations
Patients
Providers
Pharma
Plucky
(adj.) having or showing determined courage in the face of difficulties*
*often with some humor and a little sass
If every person who faced disease or trauma felt plucky, we'd be in a much better place. ​
But many people can find it difficult to meet their health challenges, especially with the expectations of relentless courage and unstoppable grit as depicted in all those drug advertisements that find their way to us.
And even if we are motivated to tackle our health challenges with that new medication,
often it’s not that easy to simply...
...I think that’s what I like about plucky. It’s a word that engenders something that’s more realistic and obtainable. There are many patients who tenaciously battle disease but will always lack the confidence and energy to describe themselves as 'relentless' or 'unstoppable'... But they may have enough resolve to see themselves as plucky.
Our Mission
We focus on the following goals for navigating this mission
patients
consumers and advocates
Lend a voice to the challenges patients face in understanding and discussing medication.​
Provide information and resources for nurturing informed, comfortable therapy conversations with providers.​
Increase understanding of why and how pharma crafts medication messaging and markets its products. ​
providers
and healthcare advocates
Recognize that patients' perspectives and communication styles impact how they engage in conversations.​
Understand the value of relationship centricity for patient engagement and implement tactics that support it.​
Engage with therapy manufacturers in initiatives that foster meaningful patient-provider communication. ​
pharma
and life science companies
Deliver promotional calls-to-action that more effectively address patient-provider communication challenges. ​
Deploy branded and unbranded initiatives that promote relationship- centered patient-provider engagement.​
Research and design patient-provider communication solutions that promote access and adherence behaviors. ​
Information, Stories, Opinions
–some of the content and topics you'll find here
Pluckiness
–keeping positive and overcoming challenges
Conversation Skills
–strategies and resources that help improve patient-provider discussions
Pharma Marketing
–understanding why and how pharma markets its products
Sticking With It
Communication Styles
–how different communication styles impact medication decisions
Relationship Centricity
–the patient-provider relationship at the center of engagements
Behavioral Science
–the relationship between the way we communicate and how we act
Health Demographics
–strengthening medication adherence through communication
Videos
Blogs
Patient Resources
–how factors like age, gender, and race influence medication talk
...and much more
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